Channel professionals have a business interest in technology. Because of this, their information needs are different from other consumers of technology. They need to be informed about the latest technologies and product releases much before other technology audiences. They need a medium that helps them satisfy their customers in a cost-effective way, without affecting their own profits. They need a medium that treats them not just as technologists but as business professionals as well.

Relevant Information for IT Channel professionals

Express ChannelBusiness highlights the information our readers need to create effective technology solutions. The key differentiator of Express ChannelBusiness is that the editorial content is written ONLY for channel professionals. We offer sophisticated, balanced and objective content on a wide range of technologies, business trends, case studies, vendor policies and strategies to help channel professionals further their business interests. Our articles provide readers with a complete perspective on all aspects of supply chain and end-user customers.

Profit from association with Express ChannelBusiness

Express ChannelBusiness gives you the people you want, with zero wastage. Most technology magazines focus too broadly-leaving the advertiser ambiguous about who he's actually paying for; or focus so narrowly that their entire readership is completely duplicated by other segments of the advertiser's media spend. Express ChannelBusiness reaches only the audience that has the power to influence buying decisions.

Readership

• Top & middle management executives of Vendor companies
  
• CEOs, MDs of Distributors
  
• Middle management of Distributors, Regional distributors
  
• Sub-Distributors
  
• System Integrators - Large & Mid-sized
  
• Solution Providers
  
• The Resellers [Multi-brand & Exclusive] - These would be further broken down into:
  - Corporate Resellers
  - Government Reseller
  - Value-added resellers [VARs]
  - Retailers
  - Aspiring Value Added Resellers
  - Assemblers
  
• System Builders
  
• IT consultants
  
• ISVs.

  By Job Profile:
  Executive Board, Senior Management, Middle Management, Proprietors / Entrepreneurs in Information Technology companies.

  By Company Description:
  Distributors, Dealers, Systems Integrators, Solution Providers, White Box Manufacturers, End-Resellers, Retailers, ISVs, ISPs and ASPs.

Contact:

Express Channel Business
Business Publications Division
The Indian Express Ltd.
1st Floor, Express Towers,
Nariman Point,
Mumbai - 400021. India.
Tel: +91-22-67440000
Fax: +91-22-22885831
E-mail: This email address is being protected from spam bots, you need Javascript enabled to view it