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MSI opens first brand shop in India |
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The motherboard manufacturer Micro Star International (MSI) has announced the opening of its first exclusive brand-shop in the country at Bangalore. The store offers a wide range of netbooks from MSI's ultra portable series and notebooks from X-Slim, Classic, Entertainment, and Gaming series.
"The exclusive MSI store is a step towards enhancing the overall purchase experience for consumers in India. With this new outlet, we offer our customers the touch and feel for MSI branded netbooks and notebooks within a unique shopping experience. Since a large chunk of consumers still prefer to buy the notebooks from small to medium size outlets, we are adopting this strategy of opening new storefronts in locations that are already known IT centers or prominently located." The Bangalore exclusive MSI branded store is located in Manipal Center, in the heart of the city," says Tony Yang, Managing Director, MSI India.
As an introductory offer, freebies like wireless keyboard and mouse are being given on every sale at the new store through the month of March.
With this, MSI India intends to enhance its direct brand visibility and reach to customers. The company recently set up its first branded retail access point within a store in Nehru Place, Delhi. It has also tied-up with several large format retailers (LFRs).
MSI plans to open around 80 exclusive brand-shops in metros across the country this year.
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