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Home arrow Market arrow News & Analyses arrow A-DATA appoints Rashi as ND
A-DATA appoints Rashi as ND Print E-mail

The Taiwanese memory products vendor A-DATA Technology has appointed Rashi Peripherals as its national distributor for India. Under the agreement, Rashi will promote and distribute A-DATA's entire range of products through its channel partners in the country.

Rashi has 54 branches and 9,000 resellers in India. A-DATA's products include DRAM modules, USB flash drives, memory cards, solid state drives, and portable hard drives.

Initially, Rashi will focus on distribution of A-DATA's Supreme series with major chipset in DDR2 and DDR3 versions for desktops and laptops. These modules will be available in 1GB, 2GB, and 4GB capacities.

Commenting on the tie up, Ms Shalley Chen, Executive Vice President at A-DATA Technology, says: "The Indian market is poised to grow. Together with Rashi we will aim to build a brand name in the Indian memory market."

Kapal Pansari, Director - Marketing, Rashi Peripherals adds: "A-DATA's products are of high quality. Rashi's widespread distribution channel will help make A-DATA brand a name to reckon with in the Indian market. We will make the products easily available for Indian consumers."


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