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Catching up with peer trend |
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The industry has been advocating the concept of peer alliances amongst the
channel partners. The large sub-distributors are using peers as their advisors,
mentors and also strategists who may guide them appropriately when faced with
major business challenges. The advice or counselling doesn't go empty handed
as the partner friend who has imparted knowledge in the form of advice and worked
out strategies and suggestions in improving the business, gets something in
return. The returns are not necessarily in the form of bagging huge projects,
but could be in the form of giving a four wheeler as a gift, (perhaps a second
hand–not very old). It is really heartening to know that the peer advices
and suggestions are valued at some point and if it helps the business grow and
evolve itself, why not?
Sometimes the help is extended to the extent that the peer would offer to
take up a portion of the business from another peer and run on his behalf and
of course in a more organised fashion and also turn it into a lucrative business.
It is definitely not an acquisition, but sharing of profits. Chiparustom hopes
the partners get more conscious about the advantages that the peers could offer
rather than trying to chase them out of the business.
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Chipa Rustom 
